30th Anniversary
Grass Roots celebrates 30th Anniversary milestone
MIAMI, FL -- 04/01/10 -- Grass Roots PLC, the global multi award-winning performance improvement company announces the celebration of its 30th anniversary this month. The company, which launched its global incentive and recognition programs for employees, channel partners and consumers in April 1980 with just five employees, has grown to become a world force in communication, education, measurement, reward and event based services, operating in 17 different countries with revenues in excess of $500 million.
The Grass Roots Group was founded by Chairman and Chief Executive David Evans, an entrepreneur with an advertising background. While working for a US-owned motivation agency, Evans saw an opportunity to create a radically new kind of business model built upon the principles of a motivated team of employees operating in the center of a unique family culture. Driven by that philosophy, Grass Roots was born.
Today Grass Roots is co-headquartered in Miami, London and Singapore and has an ever expanding network of offices in 27 worldwide locations with more than 1,000 employees and five international customer service call centers serving 2,100 active clients, including 134 of the Financial Times Global 500 largest corporations and 79 of the Fortune 500.
"I have been advised that very few companies reach a 30th birthday. Born in a recession and having lived through many externally generated economic crises and a few of our own, to get here is an important moment for the company," said Evans.
During its 30 year history, Grass Roots has achieved numerous awards and accolades, ranked in the HRO Today's 2009 Baker's Dozen to be one of the top US recognition providers. This year Grass Roots was awarded the 2010 Kinetic Process Innovation Vision Award for Excellence in Performance Improvement Solutions.
Further highlighting the company's commitment to its employees, Grass Roots has appeared in the London Sunday Times "100 Best Mid-Sized Companies To Work For" for the last four years in succession.
Evans' dedication to the community was recognized in 2008 when he was awarded a Member of the Order of the British Empire (MBE), an honor bestowed by the British Monarchy for services to corporate social responsibility. Only three people have had this citation in the history of the Order and Government sources, which suggests that David's is the first MBE where social responsibility is the single reference.
About Grass Roots
Grass Roots, recognized for its global performance improvement solutions, helps clients achieve their business goals through innovative recognition, incentive and loyalty programs to engage and motivate employees, channel partners and consumers. Founded in 1980, Grass Roots is co-headquartered in Miami, London and Singapore and has an expanding network of offices in 27 worldwide locations with over 1,000 employees and five international customer service call centers. Grass Roots offers unparalleled global customized solutions that have a positive influence on attitudes and behaviors and are proven to drive employee engagement, brand recognition, loyalty, sales and productivity.
Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, RIM BlackBerry, Barclays Bank, and EMC. For more information, visit www.grassrootsamerica.com
