Grass Roots Launched SuperChecks™
Grass Roots Launched SuperChecks™
Miami Beach, February 28th, 2009 - Incentive and loyalty marketing expert, Grass Roots announced today the launch of their USA version of SuperChecks™, a proven multi-store gift certificate platform designed to recognize and motivate employees. Grass Roots has been running SuperChecks™ in Europe since 1996, which has proven to be a total success for clients, with over 1000 company users being served from their UK based operations. While visiting with the Grass Roots America team at their Miami Beach operation center, we learned of the SuperChecks™ product directly from their management team.
“Many companies focus on enhancing their workforce’s knowledge and expertise of the products or services they are offering. However, the intangible element that actually makes for successful service is employee engagement - that is, employees being passionate about what they do” said Stephen Humphreys, President of Grass Roots America. “Employers can only achieve tangible employee engagement by tapping into employees’ emotions to get them excited about the service they are offering” Humphreys added. SuperChecks™ were introduced by Grass Roots, to show employees, partners and customers that they are valued – helping to motivate and engage.
“While bonuses and cash rewards may be quickly spent on everyday expenses and then forgotten, SuperChecks™ make an emotional connection and leave an impression on recipients” said Grass Roots EVP of Sales & Marketing Claudio Ayub. “The SuperChecks™ program creates a family environment in the workplace, increasing employee engagement and loyalty through recognition” he added.
Gustavo Ortiz Director of Operations for the company said “SuperChecks™ leverage Grass Roots America’s rewards catalog, so SuperChecks™ certificates can be redeemed for a wide range of retail, travel, leisure and entertainment rewards. With flexible denominations to fit most budgets, SuperChecks™ can be used as an individual "thank you" gift or company-wide incentive program”. Ortiz added that “Handling Fees cover the shipping, handling and customer service of redemptions, so recipients have no hassles redeeming their rewards. The fact is that SuperChecks™ are the most efficient and cost effective way to motivate employees”.
“SuperChecks™ can be branded, reinforcing the company’s brand and values, and they are used by hundreds of major companies and organizations for: Staff Motivation, Sales Incentives, Recognition, Distributor and/or Dealer Incentives, Quality & Innovation Schemes, Year-end awards, Customer Service, Christmas Bonus, Safety Programs, Third Party Incentives, and Reduction of Absenteeism” said Joel Milgram, VP of Client Services for Grass Roots.
SuperChecks™ are a totally outsourced incentive solution with zero administrative hassles; customers have no worries over the purchasing of merchandise, rewards shipment, or the return of unwanted items. Operation is simple, once a participant is presented with SuperChecks™, Grass Roots takes over to manage fulfillment, customer service and making sure the winner’s award is delivered within a guaranteed 72 hours. “The choice is often made with the winner’s family, reinforcing the message that the company values its employees, and creating heroes at home” commented Milgram.
SuperChecks™ are also very secure since they have an end-to-end audit trail, are serial numbered, and can only be redeemed through the Grass Roots portal. SuperChecks™ do not have an inherent value until they are actually redeemed.
Interested parties may visit www.mysuperchecks.com and click on Rewards Catalog to evaluate the extensive assortment of rewards available in the online catalog.
