Promotions
Our Consumer Promotional Platform offers interactive promotions that motivate consumers toward your brand, and provide you with in depth consumer information which allows you to determine their product preferences, purchasing habits, and demographics of your target market.
Promotions are usually short term efforts designed to increase brand awareness, drive trial of new products, promote purchase continuity, and identify your most valuable customers. Promotions can include:
- Sweepstakes
- Instant-win
- Advergames
- Trivia
- Collect and Win
Our Consumer Interactive Promotions Platform tie consumer purchases to unique codes. Incentives are then assigned to each consumer by a "Unique Identifier" in the product. These Unique Codes, can be distributed via:
- InPack and OnPack
- Through Branded Incentive Cards
- Through in store demos
- Online via emails and newsletters
- Physical proofs of purchase: Universal Product Code (UPCs)
Working with your brand and agency teams, Grass Roots will help define your promotional strategy, scope out your audience, define terms and conditions, develop a fully branded promotional website, source and fulfill rewards and prizes, support your audience on/off-line and monitor your program for ongoing success.
We take care of everything including:
- Legal compliance requirements
- Offline and online media
- Promotion materials and launch events
- Working with your advertising agency when necessary
- Public relations
