Loyalty programs
Loyalty programs "usually" create a lasting one-to-one brand/consumer dialogue. In Loyalty programs, the consumer experience must be simple and straightforward, and the reward and rule structure attainable and valuable. If you then continually surprise and delight your members with targeted communication and rewards, you will attract your most valuable customers to that lasting one-to-one dialogue.
Our Consumer Loyalty Platform rewards brand enthusiasts through a points based accumulation and redemption mechanism, designed to build and maintain share of wallet. Points are assigned to each consumer by "Unique Identifiers" in the product. These Unique Codes can be distributed via:
- Branded Incentive Cards
- InPack and OnPack
- Online via emails and newsletters
- Physical proofs of purchase: Universal Product Code (UPCs)
Personalization by level of activity are common:
- Platinum, Gold, Silver type depending on the economic activity of your customers
The rewards and reward mechanics of our programs can include:
- Sweepstakes of high value prizes like travel, merchandise, other
- Instant-wins of many lower value prizes
- Point redemptions for rewards in a catalog including online and offline options
Working with your brand and agency teams, Grass Roots will help define your promotional strategy, scope out your audience, define terms and conditions, develop a fully branded promotional website, source and fulfill rewards and prizes, support your audience on/off-line and monitor your program for ongoing success.
We take care of everything including:
- Legal compliance requirements
- Offline and online media
- Promotion materials and launch events
- Working with your advertising agency when necessary
- Public relations
