Channel - Demand Generation
Grass Roots demand generation solutions are designed to accelerate channel program growth, by using a proven delegated marketing methodology to target your channel partner’s decision makers and secure qualified leads.
We offer proven expertise in best practice benchmarking, mystery shopping, and research. Our research ensures you develop a program execution strategy that includes compelling messaging, necessary program features and support tools with real perceived value.
Our channels acquisition components include the following:
- Multi tier incentive programs
- Integrated marketing service program
- Online relationship recruitment programs
We ensure you are targeting, recruiting and segmenting the right channel partners by benchmarking your channel and end-customers, as well as conducting in-depth sell-in, sell-out, and sell-through analysis.
- Improve channels coverage and profile within under-served channels
- Implement new channel program (recruit channel partners)
- Recruit new channels for new products or solutions, or for new geographies
Grass Roots demand generation solutions inspire and motivate the members of your channel, to promote and sell your brand over your competition.
The Grass Roots Group employs over 1,000 professionals working from 27 Grass Roots companies, spread out thorough the largest 16 economies of the world. Grass Roots is your local channel marketing agency, that supports all your global channel needs.
